Why we love Panerai watches


Whilst we have a large variety of Rolex, Cartier and Patek Philippe watches, we sometimes stock other fabulous luxury brands! We particularly enjoy it when we are able to purchase a stunning Panerai watch for our store. Panerai was a top military secret for decades and didn't surface until the early 1990’s. Let’s take a look into the brand where Italian styling is backed up with Swiss-made movements.



Officine Panerai in Florence Italy in 1860

Giovanni Panerai founded Officine Panerai in Florence, Italy in 1860. By 1900, under the leadership of the founder's grandson Guido Panerai, Officine Panerai had become an official supplier to the Regia Marina (the Royal Italian Navy), supplying watches and precision instruments. During this time the Panerai watch  cases were designed and manufactured by Rolex SA and movements were made by Swiss manufacturer Cortébert.


Panerai Daylight movie


The Florence-based watchmaker produced wrist-worn diving instruments and, between 1938 and 1970, delivered around 1600 watches. Two models, today identified as the "small Egiziano" and the "big Egiziano", were also produced for the Egyptian Navy. However by 1970, the company stopped providing watches to the Marina Militare, and in 1993 it then moved to launch its products to the civilian market. Many celebrities at this time were regularly spotted wearing a one after Panerai enthusiast and spontaneous brand ambassador, Sylvester Stallone bought a Panerai Luminor at a jeweller's shop in Rome in 1995 to wear during shooting of the film Daylight.

Luminor Panerai

Panerai watches are renowned for the XXL military-inspired models. At this years SIHH, Panerai presented the new Luminor Due 3 Days Automatic models, with the stainless steel or red gold case, in sizes of 42 mm, 45mm and for the first time a 38 mm in diameter. There really is one for all tastes! 

Panerai watches illuminated the darkest corners of the ocean beds, with the Italian Navy on their secret underwater missions during World War II. Today, this look is still very much prominent but certain technology has of course advanced. We especially like the Luminor Due 3 Days Automatic Oro Rosso - 38mm PAM0075. The ivory coloured dial with blue Arabic numerals and luminous dots really stands out! This timepiece will be perfect for the Spring with its stunning polished red gold bezel and light blue strap.

If we now have intrigued you about Panerai watches, we currently have a beautiful example in the shop. This very interesting and exclusive Panerai Pam 729 with extra slim titanium case has a 45mm case and sun brushed blue dial. To find out more, give us a call or pop by and see us today!