Square watches for Christmas

Cartier Tank Square Watch

Square watches are reminiscent to the Art Deco era and an iconic pre-WW2 watch design. They haven’t been hugely popular over recent years, however perhaps due to the launch of the Apple watch, square timepieces are on a lot of Christmas lists. The countdown to Christmas is now on and of course there will be someone in your life that will appreciate a one of these luxury timepieces this year…


Cartier Tank

Cartier Tank

When we talk about luxury watches, Cartier and the Cartier Tank certainly does spring to mind. While companies like Rolex and Patek Philippe are known for making innovative watch designs, Cartier is known for traditional watches of the past with a modern twist. We adore the Cartier Tank collection.

Cartier states that the Tank was “worn by Louis Cartier himself, the ‘Tank Louis Cartier’ watch sets the standard to be upheld by all Tank watches. In contrast to the assertive choice of rectangular form and proud lines, the tops of the lugs were rounded, embodying the contribution made by Louis Cartier to the modern style later known as Art Deco”.

Our pick for Christmas is the Cartier 18K pink gold Tank Ref: W1560003. It has roman numerals, sword-shaped hands in blued steel, with a strap in semi-matt brown alligator skin. It is a stunning example of a modern Cartier which celebrates the past.  If you fancy a Christmas morning swim, it is also water-resistant to 3 bar (30 metres/100 feet)!

Jaeger-LeCoultre Reverso Watch


Jaeger- LeCoultre Reverso


We definitely needed to talk about this wonderful square timepiece as it is currently available in our store. in 2011 Jaeger-LeCoultre's answer to the thin watch was with their Reverso. This particular Jaeger-LeCoultre Grande Reverso 976 ref.Q3732420 is in immaculate condition.

We love the polished finished 18ct rose gold case with black dial. It definitely reminds us of the Art Deco period! If you are heading to The Savoy this Christmas or New Years Eve, this is the one to wear.

Patek Philippe 24 ladies watch


Patek Philippe Twenty~4 Watch

Now here is one for the ladies! We also have this beautiful Patek Philippe watch available to buy from our Mayfair watch shop now.  The ref.4910 Patek Philippe ladies Twenty~4  watch is the perfect mix of style and sparkle for the festive period.

Patek Philippe's lady’s Twenty~4, launched in 1999, is a modern interpretation of the Gondolo timepiece. It was created for active women who can wear a watch with style for all occasions.  Each model reflects perfection in craftsmanship and we think this particular 2006 model is stunning.

Burlington Arcade christmas


We hope to have given you a little bit more inspiration for your swiss watch shopping this festive season. Please do come and visit us, we are the oldest watch shop in central London! The Burlington Arcade, where our watch shop is situated, looks especially beautiful during Christmas so its well worth a visit!