"A watch is as much a part of a man's or woman's wardrobe as it is an instrument for measuring time" – The Story Of Rolex (1964)
With time running out on shopping days before Christmas, we thought we would take a look at reasons for treating someone special to a Rolex watch this year.
1 - Designed for purpose
Rolex really is considered the original ‘tool watch.’ So many styles were originally created for specific, functional purposes. This is often to fulfill adventurous requirements, rather than just simply for style and decoration.
We have mentioned many of the wonderful Rolex sports watches before, however would like to highlight the brilliant Rolex Daytona. The Cosmograph Daytona was introduced in 1963, and was designed to meet the demands of professional racing drivers. Named after the Daytona International Speedway in Florida, the Rolex Daytona is understated and elegant, and its design continues to carry huge demand. It has a highly reliable chronograph and bezel with tachymetric scale, which allows drivers to perfectly measure average speeds up to 400 kilometres or miles per hour. If you ask a true watch collector to name the most difficult and highly sought after Rolex, the Daytona is likely to come up. It is such an iconic watch, that has a almost cult-like following.
We have a few fantastic Rolex Daytonas in stock at Armour Winston at the moment, including this immaculate Rolex 116518 Daytona watch from 2002. You will save almost £8000 this Christmas, as the recommended retail price new is £18,930. This watch which is in stunning condition, and the case and folding clasp are made from 18ct yellow gold. It also features a Rolex diamond set dial and a stopwatch or chronograph feature. It is fully automatic with a Rolex 'in-house' self-winding movement and is fully waterproof to 100m.
Another simply stunning Rolex available in store now is this Rolex everose 116505 Daytona watch with the rarer 'choco' dial.
2 - The perfect addition to any outfit
There are such a variety of Rolex watches, that you can change your entire look by just wearing a different style. In addition, you don’t even need to change your watch! You could perhaps simply swap the strap. We love the leather on the Rolex Daytona 116518, it certainly has that vintage feel. Accessorising your Rolex is not looked down upon, as actually this is how so many were originally sold.
3 - Built to last
The Rolex sport watches were created for rugged use, and therefore extremely durable. Many other luxury watch brands can become faulty quickly, but the wearer of a Rolex really does not need to worry. They are made to survive for years, for generations even! Simply because their cases and movements were created for adventurous and harsh conditions. The Rolex Explorer, for example, was created to withstand extreme changes in temperature, due to its mountain climbers in mind.
4 - It’s all in the detail
Rolex are certainly a luxury brand that various people collect, for various reasons. However collectors love the technicality and detail of their designs. From the various dials, bezels, materials used. The features of the models are so wide that the value and collectibility of the watch also are also extremely varied. A Rolex watch is made of superior parts, many of which are handmade by the manufacturer. As it is difficult to reproduce such a product in mass quantities, the high price of a Rolex naturally sets it apart from others. If you want to stand out this Christmas, a luxury Rolex watch is the best way to do it.
5 - A great investment
Rolexes have strong value, which only rise if the watch continues to stay in good condition. Rolex collectors get excited to own a wearable investment. This is particularly true with sport models like the Submariner, the Daytona, and the Explorer. Those are models that continue to grow in value faster and steadier than most other existing classic watches. A watch can be a good investment, and if you are interested in a watch that will hold its value, Rolex are a potentially good choice of brand. This is quite simply because people care about Rolex - it is such an iconic brand with so much history.
Rolex advertisement from 1942
With Christmas just round the corner, make an investment on someones Christmas this year with a Rolex watch. We have many available now!